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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Advice on careers and achieving success > Imagología: La Ciencia de la imagen / Imagology: The Science Of The Image
Imagología: La Ciencia de la imagen / Imagology: The Science Of The Image

Imagología: La Ciencia de la imagen / Imagology: The Science Of The Image


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About the Book

Para crear una imagen pública se necesita algo más que corazonadas... ¡se necesita saber! Por esta razón, esta edición actualizada de Imagología es mucho más que un libro: es el fundamento académico del plan de estudios de la Maestría en Ingeniería en Imagen Pública, programa pionero a nivel mundial que ha formado a más de cien generaciones de Consultores en Imagen Pública. Y lo mejor de todo es que se presenta de una forma tan accesible y aterrizada, que hará que te enamores y beneficies de una de las ciencias más apasionantes en la actualidad. Prepárate para adueñarte del saber científico necesario para diseñar, construir y mantener una imagen pública sólida y coherente, tanto a nivel personal como institucional. Imagen es percepción, y esa percepción puede construirse estratégicamente para cuidar el mayor patrimonio que puedes tener: tu reputación. A través de dieciocho capítulos —uno por cada asignatura de la maestría—, esta obra te enseñará a: • Descubrir y respetar tu esencia para convertirla en una historia poderosa de posicionamiento. • Comprender cómo funciona la percepción desde la psicología y las neurociencias para sacarle el mayor provecho. • Diagnosticar y construir reputaciones a través de metodologías comprobadas. • Diseñar estímulos verbales y no verbales que generen coherencia y confianza en tus diferentes audiencias. • Persuadir a través de estrategias de percepción construidas sobre las seis imágenes subordinadas a la persona o institución. • Aplicar la Imagología en negocios, marcas, productos, política, en tu vida cotidiana y branding personal Este es el libro que llenó el vacío académico global en torno a la ciencia de la imagen, y que ha sido adoptado como texto base en la institución académica más avanzada en el estudio de esta especialidad: el Colegio de Imagen Pública. Bienvenido al conocimiento que transforma percepciones. Bienvenido al mundo de la Imagología. ENGLISH DESCRIPTION Creating a public image takes more than a hunch...It takes knowledge! This revised edition of Imagology is much more than a book: It’s the foundation for the master’s degree in public image engineering, a pioneering global program that has trained more than a hundred generations of public image consultants. Best of all, it is presented in a clear and accessible format that will make you a proponent and beneficiary of one of the world’s most exciting new sciences. Get ready to master the scientific knowledge you need to design, construct and maintain a solid and coherent public image at both the personal and institutional levels. Image is perception, and perception can be structured strategically to cultivate the most important asset of all: your reputation. In eighteen chapters —one for each course in the master’s program—this book will teach you to: • Discover and respect your essence, transforming it into a powerful positioning story. • Understand the psychological and neuroscientific foundations of how perception works, so that you can harness it to your benefit. • Diagnose and construct reputations using proven methodologies. • Design verbal and nonverbal stimuli for generating coherence and trust among different audiences. • Persuade audiences using strategies based on the six subordinate images of individuals and institutions. • Apply imagology in business, branding, products, politics and daily life. This is the book that filled the academic gap in image sciences and that has been adopted as a core text by the academic institution with the most advanced program in this specialty: the College of Public Image.

About the Author :
Víctor Gordoa y Alvaro Gordoa son consultores en Imagen Pública, actividad que ejercen asesorando a distinguidos miembros de los sectores político, empresarial y del entretenimiento en las áreas de creación y modificación de su imagen pública. Son doctores en Imagen Pública, conferencistas internacionales y reconocidos líderes de opinión con múltiples colaboraciones en medios de comunicación y sociales. Autores de más de ocho bestsellers especializados en la ciencia de la percepción, entre los que se encuentran El Poder de la Imagen Pública (Víctor Gordoa) y El Método H.A.B.L.A. (Alvaro Gordoa), que se han convertido en textos de referencia para la formación profesional en esta disciplina. Víctor Gordoa es el presidente y fundador del Colegio de Imagen Pública, la primera facultad de Imagen Pública a nivel mundial, en la que Alvaro Gordoa funge como su rector, liderando académicamente la Licenciatura en Imagología, la Maestría en Ingeniería en Imagen Pública, el Doctorado en Imagen Pública y una oferta de diplomados y certificaciones en el tema, tanto en modalidad presencial como en línea. Juntos han formado a cientos de generaciones de consultores en Imagen Pública y han posicionado al Colegio de Imagen Pública como la institución académica más avanzada en el estudio de la percepción y la reputación a nivel mundial.


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Product Details
  • ISBN-13: 9786073856928
  • Publisher: Penguin Random House Grupo Editorial
  • Publisher Imprint: Penguin Random House Grupo Editorial
  • Height: 229 mm
  • No of Pages: 352
  • Returnable: Y
  • Weight: 692 gr
  • ISBN-10: 607385692X
  • Publisher Date: 20 Jan 2026
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 25 mm
  • Width: 152 mm


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