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Kundenservice Im Social Web

Kundenservice Im Social Web


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About the Book

Wir leben in Zeiten des Umbruchs: Unternehmen mussen nicht nur die Kommunikation mit ihren Kunden, sondern auch ihren Kundenservice grundlegend uberdenken. Immer mehr Menschen, vor allem die jungeren, nutzen die sozialen Netzwerke mittlerweile mehr als das Telefon oder die Email. Sie erwarten zunehmend auch von Unternehmen, dass sie im Social Web zu finden sind und dort Antworten auf Fragen und Hilfe bei Problemen bieten.Aus diesem Grund stehen im deutschsprachigen Raum zahlreiche Unternehmen kurz davor, ihren Service ins Social Web zu verlangern, und suchen dafur Tipps und Anregungen. Und die erhalten sie geballt in diesem Buch. Andreas Bock, verantwortlich fur die vielbeachteten Twitter- und Facebook-Kanale telekom_hilft, lasst sich darin in die Karten blicken: Er vermittelt Managern und Mitarbeitern in den Bereichen Kundenservice, Dialogmarketing, Vertrieb, Marketing und PR einen praxisorientierten Einstieg in dieses hochaktuelle Thema.Da Andreas Bock in Deutschland zu den absoluten Vorreitern fur den Einsatz von Social Media im Bereich Kundenservice gehort, ist er als Experte hochbegehrt. Mit seinem Projekt telekom_hilft ist er seit Jahren auf Konferenzen, in Online- und Offline-Medien und in zahlreichen Buchern rund um das Social Web prasent."


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Product Details
  • ISBN-13: 9783868991505
  • Publisher: O'Reilly Verlag
  • Publisher Imprint: O'Reilly Verlag
  • Language: German
  • ISBN-10: 3868991506
  • Publisher Date: 27 May 2015
  • Binding: Digital (delivered electronically)
  • No of Pages: 240


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