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Kernkompetenzen im strategischen Management von Banken: Der „Resource-based-view“ in Kreditinstituten

Kernkompetenzen im strategischen Management von Banken: Der „Resource-based-view“ in Kreditinstituten


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About the Book

Die Autorin ermittelt einen Kriterienkatalog, anhand dessen geprüft werden kann, wann eine "Kernkompetenz" vorliegt. Dieser ressourcenorientierte Strategieansatz wird als komplementäres Konzept zum wettbewerbsorientierten Strategieansatz verstanden.

Table of Contents:
1 Einleitung.- 1.1 Problemstellung und Zielsetzung der Arbeit.- 1.2 Vorgehensweise und Aufbau der Arbeit.- 2 Leitgedanken des strategischen Management.- 2.1 Definitorische Grundlagen.- 2.2 Ziele und Aufgaben des strategischen Management.- 2.3 Intention von Managementansätzen.- 2.4 State-of-the-art des strategischen Management — eine kritische Reflexion.- 3 Grundzüge des Resource-based-view.- 3.1 Evolution des ressourcenorientierten Ansatzes.- 3.2 Wandel des Ressourcenbegriffs in der strategischen Diskussion.- 3.3 Prämissen und theoretische Bausteine des ressourcenorientierten Ansatzes.- 3.4 Die Kernkompetenzenperspektive als dynamische Weiterfuhrung des Resource-based-view.- 3.5 Kritische Würdigung des Resource-based-view.- 4 Die Kernkompetenzenperspektive als Rahmenkonzept für die Bestimmung der strategischen Stoßrichtung von Banken.- 4.1 Einleitende Überlegungen zur bankspezifischen Übertragbarkeit des Resource-based-view.- 4.2 Bankspezifische Umsetzung der Kernkompetenzenperspektive.- 4.3 Kritische Auseinandersetzung mit der Kernkompetenzenperspektive hinsichtlich ihrer Anwendbarkeit auf Großbanken.- 5 Schlußbemerkung und Ausblick.- Verzeichnis der Gesprächspartner.

About the Author :
Nach eine Ausbildung zur Bankkauffrau studierte Birgit Knaese Betriebswirtschaftslehre an der Universität zu Köln. Zur Zeit bereitet sie ihre Promotion an der Universität Genf vor.



Product Details
  • ISBN-13: 9783824464050
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Language: German
  • Returnable: Y
  • ISBN-10: 3824464055
  • Publisher Date: 15 Oct 1996
  • Binding: Paperback
  • No of Pages: 135
  • Sub Title: Der „Resource-based-view“ in Kreditinstituten


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