Bluewashing und Greenwashing für Unternehmen - Bookswagon UAE
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Home > Business and Economics > Business and Management > Bluewashing und Greenwashing für Unternehmen: Wie mit effektivem Nachhaltigkeitsmanagement wirklich Gutes tun und Ihr Image verbessern
Bluewashing und Greenwashing für Unternehmen: Wie mit effektivem Nachhaltigkeitsmanagement wirklich Gutes tun und Ihr Image verbessern

Bluewashing und Greenwashing für Unternehmen: Wie mit effektivem Nachhaltigkeitsmanagement wirklich Gutes tun und Ihr Image verbessern


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About the Book

Jedes Unternehmen hat eine Philosophie, eine Vision und eine prägnante Zielsetzung. Die Entscheidungen und Strategien in einem Unternehmen werden von den vorgegebenen Unternehmenszielen abgeleitet. Primär möchte jedes Unternehmen Gewinn erzielen und eine Unternehmensgeschichte schreiben. Im Laufe der Zeit wurde die Übernahme von sozialer und ökologischer Verantwortung zu einem weiteren fundamentalen Ziel. Grundsätzlich lassen sich Unternehmensziele anhand der drei Zielarten in ökonomische, soziale und ökologische Ziele unterscheiden. Es gibt eine Reihe von Stakeholdern, welche das Handeln und die Zielerreichung des Unternehmens beeinflussen: Kunden, Mitarbeiter, Partner, Investoren bis hin zu den Journalisten, die über ihr Unternehmen berichten. Durch die Digitalisierung hat die Presse einen immer größer werdenden Stellenwert, denn, was die Öffentlichkeit über Ihr Unternehmen erfährt, prägt Ihren Gewinn.


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Product Details
  • ISBN-13: 9783756214907
  • Publisher: Books on Demand
  • Publisher Imprint: Books on Demand
  • Height: 203 mm
  • No of Pages: 98
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 168 gr
  • ISBN-10: 3756214907
  • Publisher Date: 13 May 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Sub Title: Wie mit effektivem Nachhaltigkeitsmanagement wirklich Gutes tun und Ihr Image verbessern
  • Width: 127 mm


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Bluewashing und Greenwashing für Unternehmen: Wie mit effektivem Nachhaltigkeitsmanagement wirklich Gutes tun und Ihr Image verbessern
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