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Home > Business and Economics > Business and Management > Management and management techniques > Netzwerkerweiterung Anhand Strategischer Allianzen Am Beispiel Von Daimler Und Renault-Nissan
Netzwerkerweiterung Anhand Strategischer Allianzen Am Beispiel Von Daimler Und Renault-Nissan

Netzwerkerweiterung Anhand Strategischer Allianzen Am Beispiel Von Daimler Und Renault-Nissan


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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,3, Hochschule Fresenius; Koln, Sprache: Deutsch, Abstract: In der folgenden Arbeit wird das Thema Netzwerkerweiterung anhand strategischer Allianzen am Beispiel von Daimler und Renault-Nissan" betrachtet. Es gilt zunachst herauszufinden, was eine strategische Allianz ist und warum Unternehmen sich fur eine solche Netzwerkerweiterung entscheiden. Dabei stellt sich die Frage, wie sie entsteht und welche Chancen und Risiken sich darin verbergen. Ein bedeutender Faktor ist auch die Nachhaltigkeit: inwiefern wird diese bei dem Eingehen einer strategischen Allianz berucksichtigt? Welche positiven als auch negativen Ergebnisse ergeben sich in der Praxis? Diese Fragen sollen in der folgenden Arbeit beantwortet werden. Dazu wird das Beispiel der Daimler-Renault-Nissan Allianz herangezogen und sowohl ein Vertreter der Daimler AG als auch ein Experte der Automobilbranche in einem Interview zu diesem Thema befragt. Der erste Kernbereich befasst sich mit den theoretischen Grundlagen. Zunachst vermittelt die Arbeit ein grundlegendes Verstandnis der relevanten Begrifflichkeiten. Hier wird auf das Verstandnis von Netzwerk," Unternehmenskooperation" und strategische Allianz" eingegangen. Anschliessend wird ein Uberblick uber den Zusammenhang von Markt und Hierarchie vermittelt, ehe die Motive sowie die Chancen und Risiken einer strategischen Allianz erlautert werden. Darauffolgend wird auf mogliche Erfolgsfaktoren und die Berucksichtigung der Nachhaltigkeit eingegangen, ehe das Kapitel mit dem Phasenkonzept einer Allianzgrundung schliesst. Im dritten Kapitel folgt die Erlauterung des Praxisbeispiels Daimler-Renault-Nissan. Hierbei wird zunachst ein Branchenuberblick verschafft und anschliessend die beteiligten Unternehmen sowie die Allianz zwischen Renault und Nissan thematisiert. Abschliessend folgt ein kurzer Uberblick der bereits realisierten Projekte der strategischen"


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Product Details
  • ISBN-13: 9783668132672
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 54
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3668132674
  • Publisher Date: 29 Feb 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 82 gr


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