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Home > Business and Economics > Business and Management > E-commerce: business aspects > Total Web Quality: Wie kleine, mittelständische Unternehmen ihre Webseite umfassend steuern und verbessern(essentials)
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Total Web Quality: Wie kleine, mittelständische Unternehmen ihre Webseite umfassend steuern und verbessern(essentials)

Total Web Quality: Wie kleine, mittelständische Unternehmen ihre Webseite umfassend steuern und verbessern(essentials)


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About the Book

Dieses essential gibt kleineren Unternehmen wie Einzelhändlern, Handwerkern und Gewerbebetrieben eine kompakte Anleitung an die Hand, worauf sie bei ihrer Website achten müssen, um mit ihr erfolgreich zu sein. Der Autor erläutert alle Qualitätskriterien einer performanten  Website und zeigt auf, wie diese grundlegend analysiert werden können und welche Schritte anschließend notwendig sind. Er erklärt, wie bedeutend die Themen Usability, Suchmaschinen-Optimierung oder Zielgruppenorientierung sind und beschreibt den Wert von Dialogmaßnahmen, Responsivität und Design.Bringen auch Sie Ihre Webseite einen großen Schritt nach vorne und schaffen Sie einen erfolgreichen und wertschöpfenden Online-Auftritt für Ihr Unternehmen.Mit einer konkreten Analyse-Anleitung, zahlreichen Optimierungsvorschlägen und dauerhaft anwendbaren Prüfmechanismen.

Table of Contents:
Die Bedeutung der Online-Kommunikation für den Unternehmenserfolg.- Die Qualitätskriterien und ihre Analyse: Suchmaschinen-Optimierung, Zielgruppenorientierung, Dialog mit Nutzern, Usability, Responsivität, Positionierung, Datenschutz, Gute Inhalte, Gute Gestaltung.- Anwendung in der Praxis und permanente Arbeit an der Webseiten-Qualität.

About the Author :
Dr. Klaus M. Bernsau ist Gründer und Geschäftsführer einer Beratung für Unternehmenskommunikation, insbesondere Online-Kommunikation, sowie Hochschuldozent für angewandte Kommunikationstheorie, Informatik und Innovationsmanagement an verschiedenen Hochschulen.


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Product Details
  • ISBN-13: 9783658339579
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 47
  • Series Title: essentials
  • Width: 148 mm
  • ISBN-10: 3658339578
  • Publisher Date: 03 Aug 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Wie kleine, mittelständische Unternehmen ihre Webseite umfassend steuern und verbessern


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