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Home > Business and Economics Books > Business and Management > Management and management techniques > Fundraising: Handbuch für Grundlagen, Strategien und Methoden
Fundraising: Handbuch für Grundlagen, Strategien und Methoden

Fundraising: Handbuch für Grundlagen, Strategien und Methoden


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About the Book

Dieses Buch gibt einen umfassenden Überblick zum Fundraising. Es zeigt den aktuellen Stand der Ausbildung, Diskussion und Forschung für Studierende, Wissenschaftler und Praktiker. Zahlreiche Checklisten helfen bei der Planung und Durchführung erfolgreicher Fundraising-Aktivitäten.


Table of Contents:
Grundlagen des Fundraisings.- Fundraising: Definitionen, Ansätze, Entwicklungen.- Fundraising-Management.- Konzeptionen des Fundraisings.- Formen des Fundraisings.- Kommunikationswege des Fundraisings.- Freiwilliges bürgerschaftliches Engagement.- Berufsbild Fundraiser.- Recht.- Checklisten.

About the Author :
Die Fundraising Akademie ist die führende Ausbildungsstätte für die Professionalisierung des Fundraisings im deutschsprachigen Raum. Gesellschafter der Akademie sind das Gemeinschaftswerk der Evangelischen Publizistik gGmbH (GEP), der Deutsche Fundraising Verband e.V. und der Deutsche Spendenrat e.V.



Review :

"... bietet einen breiten thematischen Zugang zu Grundlagen des Fundrarsrngs, Förderpotenzialen und Konzepten, Formen und Öftentfichkeitsarbeit, Organisation und Change. ... kann dieses Buch auch als Einführung in das Fundraising verstanden und nicht zuletzt angesichts der vielen Checklisten, Zusammenfassungen, Beispiele und Dokumente mit Gewinn verwendet werden. ... Es handelt sich hier um einen Leitfaden, der die wesentfichen Informationen mitteilt und so dem Einsteiger Orientierung bietet ..." (in: Stiftung & Sponsoring, Heft 4, 2016)

"... Darstellungen von Branchenentwicklungen und Ratgebertexten umfasst mehr Themen und Autoren als jedes andere Fachbuch zum Fundraising. ... wer gleich morgen einen der Tipps umsetzen möchte findet am Ende des Buches viele hilfreiche Checklisten. ... enthält ein groß angelegtes Nachschlagewerk auch die üblichen Kinderkrankheiten ... Wenn sich eine NPO nur ein einziges Handbuch zum Fundraising Ieisten kann, sollte sie dieses kaufen." (Gregor Jungheim, in: Die Stiftung, Heft 4, Juli 2016)


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Product Details
  • ISBN-13: 9783658071097
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Edition: Revised edition
  • Language: German
  • Returnable: N
  • Width: 168 mm
  • ISBN-10: 3658071095
  • Publisher Date: 03 May 2016
  • Binding: Hardback
  • Height: 240 mm
  • No of Pages: 1016
  • Sub Title: Handbuch für Grundlagen, Strategien und Methoden


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Fundraising: Handbuch für Grundlagen, Strategien und Methoden
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