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E-Business in Der Wohnungswirtschaft

E-Business in Der Wohnungswirtschaft


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About the Book

Der Begriff e-Business ist seit einiger Zeit in weiten Teilen unsere Wirtschaft nicht mehr wegzudenken. Doch was steckt hinter diesem Begriff? Ist es eine neue Art des Handelns oder nur ein modernisierter Begriff fur langst bekannte und praxiserprobte Vorgange? Wie weit beherrscht e-Business die moderne Geschaftswelt? Geht es uberhaupt noch ohne?e-Business gilt als Schlusselbegriff fur Umsatzsteigerung und unternehmerischen Erfolg. 1 Uber neue Wege sollen Kunden angesprochen und an das Unternehmen gebunden werden. Informationen sollen schnell und unkompliziert ausgetauscht werden konnen und Geschaftsvorgange beschleunigt werden. Doch wie bedeutend ist diese neue Technologie wirklich? Viele Experten glauben, ' die modernen Informations- und Kommunikationstechniken losen ... einen fundamentalen gesellschaftlichen Umbruch aus.' 2 Gilt dies aber fur alle Bereiche? Der Wohnungswirtschaft wird gerne ein verstaubtes Image und eine allzu konservative Einstellung im Bezug auf Neuerungen unterstellt. Die Bedarfslage an Wohnraum als einem Grundbedurfnis der Menschen erlaubte der Branche auch lange Zeit, sich nicht jedem neuen Trend anschliessen zu mussen. Kundenakquisition spielte lange Zeit nur eine untergeordnete Rolle. Die Nachfrage machte moderne Marketingstrategien und Distributionspolitik weitestgehend uberflussig. Doch die Zeiten haben sich geandert. Sinkende Nachfrage und Stagnation im Baugewerbe erfordern neue Wege. Wie steht es heute um die Modernisierung der Vertriebs- und Marketingwege? Werden Strategien und Konzepte, die zum Beispiel in der Bankenbranche Einzug gehalten haben, auch den Immobilienmarkt nachhaltig verandern? Ist e-Business bei der Besonderheit der Immobilie uberhaupt einsetzbar? Gibt es im speziellen Bereich der Wohnungswirtschaft Raum fur e -Business-Strategien? Gibt es hier eine Notwendigkeit, sich mit e -Business zu befassen? Oder sind die Anwendungen vielleicht schon langst im Einsatz? Im Folgenden sollen diese Fragen untersucht und beantwortet werden. Wie sieht die Situation in der Wohnungswirtschaft heute aus und welche Entwicklungen sind in der Zukunft moglich und realistisch zu erwarten


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Product Details
  • ISBN-13: 9783638274036
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638274039
  • Publisher Date: 01 Jan 2004
  • Binding: Digital (delivered electronically)
  • No of Pages: 19


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