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Home > Society and Social Sciences > Sociology and anthropology > Sociology > Die Immobilienbranche im Wandel der Digitalisierung. Das Potential von PropTechs
Die Immobilienbranche im Wandel der Digitalisierung. Das Potential von PropTechs

Die Immobilienbranche im Wandel der Digitalisierung. Das Potential von PropTechs


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About the Book

Bachelorarbeit aus dem Jahr 2020 im Fachbereich Soziologie - Wirtschaft und Industrie, Note: 1,3, Johann Wolfgang Goethe-Universität Frankfurt am Main, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist die systematische Darstellung von der globalen PropTech Landschaft, die zur Identifikation länderspezifischer Trends herangezogen wird. Außerdem soll im Rahmen dieser Arbeit eine allgemein gültige, übergreifende Definition von PropTechs geschaffen werden. Im Gegensatz zur Finanz- und Automobilbranche, welche in den letzten Jahren und insbesondere seit der Finanzkrise in 2008, erheblichem Druck ausgesetzt waren, konnte die Immobilienbranche vergleichsweise lukrativ und profitabel wirtschaften. Die Unternehmen dieser Branchen kämpfen durch enorme Effizienzsteigerung und Entwicklung neuer Geschäftsmodelle um ihr Überleben in diesem kompetitiven Markt. Diese Entwicklung erreichte in den vergangenen Jahren immer stärker auch die Immobilienbranche. Diese wird nun immer intensiver von zuvor wenig verwandten Industriezweigen anvisiert und beeinflusst. An diesem Punkt müssen in der Immobilienbranche innovative Lösungen entstehen, um bei der weltweiten Entwicklung mithalten zu können.


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Product Details
  • ISBN-13: 9783346497802
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3346497801
  • Publisher Date: 24 Mar 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Weight: 113 gr


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