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Home > Business and Economics > Industry and industrial studies > Hospitality and service industries > Hospitality, sports, leisure and tourism industries > Analysing International City Tourism
Analysing International City Tourism

Analysing International City Tourism


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About the Book

In the long run, city holidays and weekend breaks will continue to be a vibrant and growing segment of the global tourism market. When the editors' first book on analysing city tourism was published in 1997, tourism marketing still had to prove its ability to utilise advanced research techniques and sophisticated analytical tools. More than a decade later this is taken for granted and no educational program of international significance would do without such methodology. However, there is still a shortage of literature demonstrating the 'how-to' of realising these analytical ambitions and the appropriate learning-by-doing support. This follow-up text to the 1997 book, entitled "Analysing International City Tourism" to clearly underline its focus, further contributes to filling this gap. Ten chapters are completely new, while two have been expanded and extensively revised. Where conducive to the learning experience the chapters provide program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.

Table of Contents:
Analysing International City Tourism Introduction (Josef A. Mazanec, Karl W. Wober) City tourism management and trends The management of city tourism in Europe (Karl W. Wober) City tourism statistics (Johanna Ostertag, Karl W. Wober) Assessing the significance of city tourism in Europe (Ulrike Bauernfeind, Florian Aubke, Karl Wober) Seasonality in city tourism (Valeria Croce, Karl W. Wober) Monitoring demand and competition Cities to play: Outlining competitive profiles for European cities (Valeria Minghetti, Federica Montaguti) Information needs of city travellers (Clemens Koltringer, Karl W. Wober) European tourist cities in connotative Google space (Josef A. Mazanec) Comparative measurement of short-break travellers' images of cities and resorts (Sara Dolnicar, Twan Huybers) A guest mix approach to analysing city tourism competition (Christian Buchta) Managing the heterogeneity of city tourists Part 1: Generating city tourist types (Josef A. Mazanec) Part 2: Profiling and assessing city tourist types (Andreas H. Zins) Tourists' assessment of typical city offerings Incoming tourism, visitor activities and inner-city tourist mobility: The case of Heidelberg (Tim Freytag) Perceived authenticity and the museum experience (Claudia Krosbacher, Josef A. Mazanec)

About the Author :
Editors: Josef A. Mazanec, Vienna University of Economics and Business Administration Karl Wober, MODUL University Vienna Authors: Florian Aubke, MODUL University Vienna Irem Arsal, MODUL University Vienna Ulrike Bauernfeind, MODUL University Vienna Christian Buchta, Vienna University of Economics and Business Administration Valeria Croce, MODUL University Vienna Sara Dolnicar, University of Wollongong, Australia Tim Freytag, Ruprecht-Karls-Universitat Heidelberg Twan Huybers, University of New South Wales, Australia Clemens Koltringer, MODUL University Vienna Claudia Krosbacher, Vienna University of Economics and Business Administration Josef A. Mazanec, Vienna University of Economics and Business Administration Valeria Minghetti, Ca'Foscari University, Venice Federica Montaguti, Ca'Foscari University, Venice Johanna Ostertag, Statistik Austria Karl Wober, MODUL University Vienna Andreas Zins, Vienna University of Economics and Business Administration


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Product Details
  • ISBN-13: 9783211094150
  • Publisher: Springer Verlag GmbH
  • Publisher Imprint: Springer Verlag GmbH
  • Edition: Revised edition
  • Language: English
  • Width: 155 mm
  • ISBN-10: 3211094156
  • Publisher Date: 17 Nov 2009
  • Binding: Paperback
  • Height: 235 mm
  • Returnable: N


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