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Home > Reference > Interdisciplinary studies > Semiotics / semiology > Visible Signs: An Introduction to Semiotics in the Visual Arts(Required Reading Range)
Visible Signs: An Introduction to Semiotics in the Visual Arts(Required Reading Range)

Visible Signs: An Introduction to Semiotics in the Visual Arts(Required Reading Range)


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About the Book

Visible Signs: An Introduction to Semiotics in the Visual Arts (second edition) is an update to the popular first edition, which introduces design students and practitioners to the fundamentals of semiotics. Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. This book explains semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. Concepts such as signs and signifiers, language and speech are explored within the framework of graphic design and fine art.

Table of Contents:
Contents. Introduction. Components: What is theory?; Agreement; Portfolio. How meaning is formed: Categories of sign; Value; Portfolio. Reading the sign: The reader; Convention and motivation; Portfolio. Text and image: Digital and analogue codes; Advertising writing; Portfolio. Official language: Habitus; The production of legitimate language; The competition for cultural legitimacy; Portfolio. Unofficial language: Unofficial codes; The graffiti writer; Unofficial language and the visual arts; Portfolio. Symbolic creativity: Hyperinstitutionalisation; Portfolio. Junk and culture: Dirt and taboo; Rubbish theory; Rubbish as a resource; Portfolio. Open work: The open work; Portfolio. Self-directed study: Exercises. References. Bibliography. Index. Acknowledgements and picture credits.

About the Author :
David Crow studied Communication Design at Manchester Metropolitan University. He subsequently worked as a designer in London for Assorted iMaGes and as Art Director for Island Records before running his own consultancy. As a freelance designer he worked for a range of clients in the cultural sector including Rolling Stones Records, Virgin Records, Phonogram and The Royal Shakespeare Company. Crow then moved into academia as Head of the Department of Graphic Arts at Liverpool John Moores University. He is currently Dean of Art and Design at Manchester Metropolitan University, UK.

Review :
Excellent content and user friendly approach to the subject of semiotics. More than just an introduction, the book deals with a complex subject in a highly visual and practical way. Highly relevant. Students will be encouraged to buy this book. Very informative, well written and attractive. A beautifully designed book inside and out (typography, layout and use of paper stock). The stickers add a level of interactivity that any student would like. This all adds up to a book that a student would want to keep for future reference. Content that is very relevant to an advanced graphic design course. A very thoughtfully designed Design book. The material in this book can be accessed by Foundation Design students at both basic and more advanced levels, and gives advice that is in bit-sized intelligent morsels. The illustrations are contemporary and visually seductive. This is a useful and stylish book. We already use the 1st edition and this revised and expanded 2nd edition will make an excellent addition. Accessible use of language and an excellent visual approach and layout make this 'the' key text on semiotics for undergraduates studying graphic design and visual culture. The addition of self-directed study exercises is a useful teaching and learning aid. Excellent book. This is an outstanding overview of semiotics which no student should be without. As expected of AVA titles, it is rich with examples of the theory and work being discussed and the points made are easily digestible ... It will prove invaluable to students of design ... A great book, well designed, well researched, well written. For anyone in the slightest bit interested in this fascinating subject (and this should be all designers and design students) this book is the perfect guide. Despite having a fairly hardcore subject matter, it's very attractive, with plenty of interesting and unusual visual examples to back up the ideas presented in the text. Crow ... has managed to create an academic book with real commercial potential. One for the head rather than the heart, it's hard to fault. I bought the original edition some years ago and have been recommending it to students ever since. Crow has written both editions in a way that is very appropriate to design students - good visual examples and very clear content. Beautifully composed, well-structured, highly informative and relevant, providing essential theoretical content to our curriculum. A core text for undergraduate design courses and an excellent introduction to the fundamentals of semiotic theories. I believe this would be an outstanding introduction for the graduate students joining the research group and for advanced undergraduates. Excellent, engaging layout. This really facilitates involvement with the text, and is much more interesting and accessible than many books I've seen on introductory semiotics. Easy to follow, understand and written in a broad style that makes the publication relevant to all Art and Design pathways. By pairing hundreds of text/image combos from print ads and pop culture, Crow inspires creativity as he connects key visual communication concepts.


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Product Details
  • ISBN-13: 9782940439805
  • Publisher: Bloomsbury Publishing PLC (Digital)
  • Publisher Imprint: AVA Publishing
  • Language: English
  • Series Title: Required Reading Range
  • ISBN-10: 294043980X
  • Publisher Date: 13 Dec 2010
  • Binding: Digital (delivered electronically)
  • No of Pages: 192
  • Sub Title: An Introduction to Semiotics in the Visual Arts


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