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Home > Art, Film & Photography > Art treatments & subjects > Exhibition catalogues & specific collections > Spend Your Alphabets Lavishly!: The Work of Hermann and Gudrun Zapf
Spend Your Alphabets Lavishly!: The Work of Hermann and Gudrun Zapf

Spend Your Alphabets Lavishly!: The Work of Hermann and Gudrun Zapf


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About the Book

"Spend Your Alphabets Lavishly,"--a quote from Victor Hugo's Les Misérables--aptly describes the lifework of two principal figures in contemporary graphic arts: Hermann and Gudrun Zapf. The Zapfs' 50-year relationship with Rochester Institute of Technology is feted in this exhibition and catalogue, sponsored by RIT's Melbert B. Cary, Jr. Graphic Arts Collection. The show presents rare holdings of Zapf materials held at the Cary Collection--the foremost Zapf archive outside of Germany. Distinguished typographer Jerry Kelly, curated the exhibition and designed the catalogue of type specimens, calligraphic exemplars, sketches, bindings, and book layouts. Cary Collection curator David Pankow, contributed an introduction describing the Zapfs' association with RIT since 1957, when Hermann Zapf was first invited as professor in its college of printing. The exhibition is on view at the Cary Collection through summer 2007, and the catalogue is available for sale through RIT Cary Graphic Arts Press. Blessed with strong holdings in German type and book design, the Cary Collection has grown tremendously over the years due in part to the Zapfs' continued support. The archive's most recent addition of Zapfania is the Cary Graphic Arts Press offices' glass wall--etched with a series of texts about books and typography, for which Hermann Zapf acted as designer. Drawings for this piece are among some 40 works featured in the exhibition, which includes sketches for the famous Optima typeface, mock-ups for the Manuale Typographicum, and calligraphic compositions by both artists. The Spend Your Alphabets Lavishly catalogue is elegantly set in Gudrun Zapf's Nofret typeface, with cyan Zapfino headings and ornamental letters scattered throughout the book. Printed in an edition of 800 copies on Mohawk paper, it also includes reproductions of 21 pieces from the show. The cover jacket is printed on a tactile, slate-blue laid paper, with gold foil stamping which highlights Hermann Zapf's characteristic alphabet roundel in Zapfino.

About the Author :
Jerry Kelly is an award winning designer, calligrapher, and printer working independently in New York City. Prior to establishing his own business in 1999, he was a designer/representative for The Stinehour Press and The Press of A. Colish. His articles on typography and calligraphy have been widely published in various books and journals, including Matrix, Fine Print, The AIGA Journal, Calligraphy Review, Bookways, and The Papers of the Bibliographical Society of America. He is a member of the Grolier Club, the Bund Deutsche Buchkunstler, The Typophiles, and the American Printing History Association. He received his BFA from Queens College, and he has studied with Hermann Zapf at the Rochester Institute of Technology.


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Product Details
  • ISBN-13: 9781939125545
  • Publisher: RIT Cary Graphic Arts Press
  • Publisher Imprint: RIT Cary Graphic Arts Press
  • Height: 229 mm
  • No of Pages: 48
  • Spine Width: 5 mm
  • Weight: 181 gr
  • ISBN-10: 1939125545
  • Publisher Date: 01 May 2007
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: The Work of Hermann and Gudrun Zapf
  • Width: 146 mm


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Spend Your Alphabets Lavishly!: The Work of Hermann and Gudrun Zapf
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