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Essential data skills for business and management

Essential data skills for business and management


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About the Book

This work provides readers with information on useful statistics from inexpensive official sources, a guide to finding the most appropriate data for different purposes, an understanding of commonly-used statistical definitions and measurement conventions, and calculation and graphing techniques which allow data to be presented effectively. The book also gives advice on how to use data intelligently to inform business decision-making. This is an introductory book written by experienced business professionals and academics. It assumes no prior knowledge of statistical methods. The book has been written with two main audiences in mind: for people who need to use data as part of their day-to-day work in business and commerce. It is relevant to all the main areas of business, including market research, human resource management and business strategy. It should also be useful for BA and MBA students of business and management, undertaking data-handling courses and project work, and as a reference for teachers of A-level business studies.

Table of Contents:
Introduction; 1. The use of statistics in business; Ian McClean, Managing Director, Business and Trade Statistics Ltd; 2. Understanding national statistics; Helen Shanks, Head of National Accounts Training, Office for National Statistics; 3. Trends and fluctuations; Steve Hurd, Director, Statistics for Education; 4. Market segments=20; Barry Harrison, Senior Lecturer, Nottingham Trent University; 5. Analysing costs and prices=20; Julian Gough, Principal Lecturer, University of Teesside; 6. Demand forecasting=20; Shabbar Jaffry, Principal Lecturer, University of Portsmouth; and Frank Asche, Lecturer, University of Bergen, Norway; 7. The economy and business=20; Professor Nigel Healey, Dean of the Business School, Manchester Metropolitan University; 8. National accounts and economic forecasts=20; Martin Weale, Director, National Institute for Economic and Social Research; 9. Using Economic Data: a multinational perspective; Donald Hepburn, Corporate Economist, Unilever plc; 10. Exports, imports and exchange rates; Jean Mangan, Principal Lecturer, Staffordshire University Business School; Ian Jackson, Senior Lecturer, Staffordshire University Business School; Data Appendix: A Guide to Sources of Business Data

About the Author :
Steve Hurd was formerly a Senior Lecturer at Staffordshire University Business School. Jean Mangan is Principal Lecturer, Staffordshire University Business School The book has been produced in close collaboration with staff at the Office for National Statistics.


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Product Details
  • ISBN-13: 9781872849836
  • Publisher: Statistics for Education
  • Publisher Imprint: Statistics for Education
  • Height: 250 mm
  • No of Pages: 162
  • ISBN-10: 1872849830
  • Publisher Date: 12 Jul 2001
  • Binding: Paperback
  • Language: English


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