How to Sell Your Higher Price by John Fenton - Bookswagon
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Home > Business and Economics > Business and Management > Sales and marketing > How to Sell Your Higher Price: (The profession of selling)
How to Sell Your Higher Price: (The profession of selling)

How to Sell Your Higher Price: (The profession of selling)


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About the Book

This text is essentially about selling quality. It suggests that nowadays people don't just buy on price - finding the cheapest they can get - but on quality (of the product, of the service or of the selling process or eventual benefits of ownership). The book looks at a range of essential topics, including: how to sell quality; how to demonstrate your superiority; how to present proposals; how to get the necessary facts; meeting your customers' expectations; and how to assess your current quotations. There is also a section asking (and answering) the difficult question: why do people buy from us? This book is one of a series of four sales books by John Fenton.


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Product Details
  • ISBN-13: 9781852524111
  • Publisher: Management Books 2000 Ltd
  • Publisher Imprint: Management Books 2000 Ltd
  • Edition: Revised edition
  • No of Pages: 176
  • ISBN-10: 1852524111
  • Publisher Date: 05 Apr 2002
  • Binding: Paperback
  • Height: 210 mm
  • Series Title: The profession of selling


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