About the Book
Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation offers a timely and in-depth exploration of the convergence between environmental sustainability and advanced technologies within the insurance sector. As the industry responds to the dual pressures of climate change and rapid digital transformation, this contributed work examines how green policies and augmented reality (AR) are reshaping insurance practices, unlocking new market opportunities, and driving innovation. Through detailed case studies and practical insights, it provides professionals, researchers, and policymakers with the knowledge needed to adapt and thrive in a changing landscape.
By addressing the intersection of sustainability and InsurTech—areas typically treated separately—this book fills a critical gap in current academic and professional literature. It offers a comprehensive overview of sustainable insurance products, implementation strategies for AR and VR technologies, and a forward-looking analysis of regulatory and market trends. With an interdisciplinary perspective that connects environmental science, financial services, and emerging technologies, the book presents a clear framework for developing future-ready, responsible insurance solutions that align with both business goals and global sustainability imperatives.
Table of Contents:
Chapter 1. Augmented Reality in InsurTech: UTAUT Insights for Green and Digital Transformation; Şehnaz Okkiran, Burak Yaprak, and Daniel Magueta
Chapter 2. Navigating Augmented Reality and Green Policies Prospects in the Insurance Industry; Wasswa Shafik
Chapter 3. Understanding the Influence of Technology Risks on Insurance Companies Performance through InsurTech Innovation: An Empirical Study of Jordanian Insurance Companies; Jamil J. Jaber, Asma S. Alzwi, Sami Nasser Mohammad Alhjahja, and Rania Al Omari
Chapter 4. Integrating the E-Servqual Model with AI-Driven Chatbots in Insurance Services to Enhance Millennial Satisfaction in Malaysia: PLS-SEM Approach; Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Geetha Muthusamy, K.K. Ramachandran, and Saiful Anwar
Chapter 5. Understanding the Power of Augmented Reality in Insurance: A Survey-Based Approach to Customer Engagement; Mrigya Tewari, Arif Hasan, Vikas Kumar Khare, and Mohammad Suhail
Chapter 6. Case Studies on Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation; Amitava Pal, Pallavi Kumari, Sonal Trivedi, Ewelina Idziak, Kavita Mathad, and Amruta Deshpande
Chapter 7. Augmented Reality in Risk Assessment and Claim Processing: Transforming Decision-Making in Insurance; Ankur Roy, Priyanka Jain, and Anuj Kumar
Chapter 8. Innovating InsurTech with AR: A Human-Centered Conceptual Model for Managing Occupational Risk through Dynamic Digital Solutions; Ashwani Panesar, Rohit Sood, and Fat-hiya Brek Mohamed
Chapter 9. Legal Challenges in the Adoption of Augmented Reality in Insurance Claims Processing: A Multidisciplinary Exploration; Ritam Rajak, Indrajit Ghosal, Zareen Hossain, and Ismail A. Mageed
Chapter 10. Ethical and Psychological Dimensions of Human-AI Collaboration in Insurance: Implications for Workforce Well-Being; Richa Mishra, Jolly Masih, and Chahat Masih
Chapter 11. Leveraging InsurTech for Public Health Delivery: A Study of Ayushman Bharat Scheme and Its Efficacy in Select Districts of Telangana, India; R. Bindu and P. Vijaya
Chapter 12. The Future of Augmented Reality in the Insurance Industry: HR as a Strategic Enabler of Innovation and Sustainability; Revati Ramrao Rautrao, Sanjayan T.S., Inna Koblianska, Amol Gawande, Atul Kumar, and Manjiri Joshi
Chapter 13. Future of AI in the Insurance Industry: Leveraging Augmented Reality to Transform Claims, Policies, and Customer Experience; Vijay Prakash Gupta, Deepali Singh, Chandra Shekhar Singh, and Anmol Sharma
About the Author :
Sonal Trivedi, Associate Professor, School of Management & Commerce, Manav Rachna University, India.
Pushan Kumar Dutta, Associate Professor, Amity School of Engineering and Technology, Amity University Kolkata, India.
Christo Ananth, Professor, Faculty of Intelligent Systems and Computer Technologies, Samarkand State University, Uzbekistan.
Anuj Kumar, Head of Research, Rushford Business School, Switzerland, and INTI International University, Malaysia.
