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Marketing Theory: Philosophy of Science Foundations of Marketing

Marketing Theory: Philosophy of Science Foundations of Marketing


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About the Book

Philosophy of Science: Foundations of Marketing by Shelby D. Hunt explores the critical intersections of marketing and philosophy, grounding modern marketing theory in well-established scientific principles. This essential volume delves into key questions about the nature and validity of marketing knowledge, tackling complex concepts such as realism vs. relativism, the role of scientific paradigms, and the application of empirical methods within marketing research. Hunt's profound insights provide a robust theoretical framework for understanding marketing as both an academic discipline and a practical field. Drawing on philosophical foundations, Hunt equips marketers, researchers, and students with tools to assess and develop marketing knowledge critically and strategically. This book is an indispensable guide for anyone aiming to deepen their understanding of the philosophical underpinnings of marketing, and it opens a pathway to more thoughtful, science-based decision-making in the field.

About the Author :
SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the "best article on marketing theory." His 1994 Journal of Marketing article "Commitment and Trust," with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.


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Product Details
  • ISBN-13: 9781636512761
  • Publisher: Vibrant Publishers
  • Publisher Imprint: Vibrant Publishers
  • Height: 229 mm
  • No of Pages: 206
  • Returnable: N
  • Returnable: N
  • Sub Title: Philosophy of Science Foundations of Marketing
  • Width: 152 mm
  • ISBN-10: 1636512763
  • Publisher Date: 06 Dec 2024
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Returnable: N
  • Spine Width: 13 mm
  • Weight: 498 gr


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