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Business Methods of Specialists; Or, How the Advertising Doctor Succeeds

Business Methods of Specialists; Or, How the Advertising Doctor Succeeds


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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated.1907 Excerpt: ... CHAPTER III. THE ADVERTISING SPECIALIST'S GUARANTEE. TlHE advertising specialist's guarantee is a unique document. Of it may truthfully be . I said, it is "fearfully and wonderfully made." It is so skilfully constructed and so abounding in verbosity that the loopholes which it always contains are so neatly disguised that it fulfills its purpose as a decoy in a most satisfactory manner. In drawing up these guarantees, several plans are adopted, according to the circumstances under which they are made; that is, guarantees may be specific on a certain point in certain instances, while in others the point specified in one may be omitted in another, thus enabling the man who is willing to lend himself to this form of deception to write an apparently binding guarantee to suit any case, even meeting the objections of such as may be shrewd enough to detect certain discrepancies, and at the same time provide a safety clause or an omission for his own benefit. The guarantees of advertising specialists are the subject of considerable inquiry from physicians who, like the patient, are not informed of their true nature, and, as it is rare that action for recovery is brought against the advertisers, and but little unfavorable criticism is heard against them, many of the regular profession are inclined to believe that the specialists are really in possession of wonderful secrets, and actually bring about the cures they so freely guarantee to effect. A careful reading of the various forms of guarantees which are here described will serve to clarify the atmosphere to a considerable extent, and disseminate information that cannot be too widely known. Forms of Guarantee. Example I.--One of the simplest forms of guarantee is that in which the patient is promised a cure of what...


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Product Details
  • ISBN-13: 9781235777745
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 189 mm
  • ISBN-10: 123577774X
  • Publisher Date: 01 Feb 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 59 gr


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