Education and Cultural Studies: Toward a Performative Practice

This book provides an illuminating analysis of Internally Generated Goodwill from a strategic point of view. The author launches his strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials. Arguing that intangible resources are at the origin of competitive differential--and accordingly at the origin of the achievement of economic profit--the author shows how Internally Generated Goodwill can be considered as the economic expression of competitive differentials and, therefore, as the expression of the greater firm's value that originates from those differentials. In addition to offering this innovative theoretical framework, the author develops a variety of practical tools for generating value estimates and value breakdowns of IIG. The masterful analysis provided here focuses on developing methods for identifying the elements that compose IIG and on achieving an accurate estimate of its value, ultimately seeking to evaluate the limitations and advantages of the existing variety of approaches to analyzing the constituent parts of IIG and to devise accounting practices that will help academics and professionals alike to obtain more significant and lucid results.

Table of Contents:
Education and the Crisis of the Public Intellectual1. Carol Becker -- The Artist as Public Intellectual 2. Harvey J. Kaye -- Beyond the Last Intellectuals3. David Theo Goldberg -- Whiter West? The Making of a Public Intellectual4. Jeffrey Williams -- The Romance of the Intellectual and the Question of ProfessionGendering Identities5. Sharon Todd -- Psychoanalytic Questions, Pedagogical Possibilities, and Authority: Encountering the And6. Douglas Kellner -- Man Trouble7. Deborah P. Britzman -- Toward a Polymorphous Perverse Curriculum8. Claudia Mitchell and Jacqueline Reid-Walsh -- And I Want to Thank You, Barbie: Barbie As a Site of Cultural InterrogationRace Matters9. Cameron McCarthy -- The Problem with Origins: Race and the Contrapuntual Nature10. Mike Hill -- Trading Races: Majorities, Modernities; A Critique 11. Susan Searls -- Race, Schooling, and Double Consciousness: The Politics of Pedagogy in Toni Morrison's Fiction The Marketplace and the Politics of Inequality12. Stanley Aronowitz -- A Different Perspective on Educational Inequality 13. Douglas D. Noble -- Let Them Eat Skills 14. Kakie Urch -- Fighting Academic Agoraphobia: Self-Help Books for Cultural Studies' Fear of the Marketplace Pedagogy, Education and Cultural Studies15. Henry A. Giroux -- Is There a Place for Cultural Studies in College of Education?16. David Trend -- The Fine Art of Teaching17. Robert Miklitsch -- Punk Pedagogy, or Performing Contradiction: The Risks and Rewards of (Anti-)Transference

About the Author :
Henry A. Giroux is author of Fugitive Cultures (1996), Counternarratives (1996), Disturbing Pleasures (1994), Border Crossings (1991), and co-editor of Between Borders (1993), all published by Routledge. Patrick Shannon is Professor of Education at Pennsylvania State University. He is co-editor of Education/Pedagogy/Cultural Studies.

Review :
"Given the increasing amount of intellectual capital at Fortune 500 firms, it is important to understand how to value these types of assets that are not capitalized in accordance with Generally Accepted Accounting Principles when determining the valuation of a company. Zanoni shows us how to value such assets and how these assets explain competitive differentials." Kathleen Rupley (Portland State University, USA)