Road to Relevance
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Home > Business and Economics Books > Business and Management > Ownership and organization of enterprises > Non-profitmaking organizations > Road to Relevance: 5 Strategies for Competitive Associations(ASAE/Jossey-Bass Series)
Road to Relevance: 5 Strategies for Competitive Associations(ASAE/Jossey-Bass Series)

Road to Relevance: 5 Strategies for Competitive Associations(ASAE/Jossey-Bass Series)


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About the Book

Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resources Achieve a coordinated product and service portfolio Root out marginal or underperforming activities that are negatively impacting your organization Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

Table of Contents:
Foreword v CHAPTER ONE The New Normal 1 CHAPTER TWO Build on Strength 7 C H A P T E R T H R E E Assessing Strengths 15 CHAPTER FOUR Concentrate Resources 41 C H A P T E R F I V E The Concentration Decision 57 C H A P T E R S I X Fit: Integrating Programs and Services 69 CHAPTER SEVEN Capitalizing on Fit 79 C H A P T E R E I G H T The Lean Association: Aligning People and Processes Effi ciently 91 C H A P T E R N I N E Understanding and Reducing Waste 101 CHAPTER TEN Purposeful Abandonment 119 C H A P T E R E L E V E N CEO and Board Roles (and Potholes) on the Road 139 Afterword 147 A P P E N D I X A Resources 149 A P P E N D I X B Program and Service Evaluation Matrix 151 Endnotes 153 Acknowledgements 157 About the Authors 159 Index 161


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Product Details
  • ISBN-13: 9781118833988
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Jossey-Bass Inc.,U.S.
  • Language: English
  • Series Title: ASAE/Jossey-Bass Series
  • ISBN-10: 1118833988
  • Publisher Date: 08 Nov 2013
  • Binding: Digital (delivered electronically)
  • No of Pages: 165
  • Sub Title: 5 Strategies for Competitive Associations


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Road to Relevance: 5 Strategies for Competitive Associations(ASAE/Jossey-Bass Series)
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