This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.
Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more interactive teaching experience focused on ‘real world’ scenarios within the events industry. Each case study is logically structured and includes an aim and objectives, expected learning outcomes, required background knowledge, steps of implementation in class or online, as well as suggestions for further reading resources. Topics covered range from macro impacts of events on destinations to success criteria in event operations, with the aim of preparing future professionals and equipping them with the necessary skills and competencies to succeed within the events industry.
Easy to use and international in scope, this volume is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Table of Contents:
1. Event Concepts for Place Activation. 2. Place Planning with Placemaking Principles. 3. Outdoor Music Festivals and Environmental Sustainability: Initiatives and Practice. 4. Klein Karoo National Arts Festival: A Cultural Affair. 5. Stakeholders in Contention: LGBTQ+ Mardi Gras. 6. We Don’t Want It Like That: Gaining Community Support for Event Hosting. 7. A Vegan Festival in a Non-Vegan Destination. 8. Pros and Cons of Diaspora Festivals. 9. Events, Place Activation and Sustainability. 10. Putting the 5Ws into Context: Organising Course Live Events. 11. A Diagnostic Framework for Entrepreneurial Change and Innovation in Events. 12. Preventing a Festival Fiasco: Preparing for the Unexpected. 13. Redesigning a Fair Using the Six Thinking Hats Method. 14. Improving the Festival Experiences of Solo Attendees. 15. How to Make Live Music Events Safer for Everyone? 16. The Future of Events: How Artificial Intelligence Can Play a Role. 17. The Best of Both Worlds: Hybrid Festivals and Inclusivity. 18. Bidding for the World Tennis Championship. 19. Bidding for Events Through Responding to Request for Proposals. 20. Stand Layout in a Restricted Festival Space. 21. Sponsorship or Selling Out? The Ethics of Event Sponsorships. 22. We Made It! The Value of Volunteering for Festivals. 23. The Show Must Go On, But How? 24. Cost-Benefit Analysis of Cultural Events. 25. Staying Sane, Safe and Well in the Events Industry. 26. Do You Think ICT-Enhanced Performances are Really ‘Live’ Music? 27. Engaging Dog Owners Through Wildlife Aversion Training: DogFest.
About the Author :
Judith Mair is an associate professor at the UQ Business School, University of Queensland, Australia. Judith’s work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them. She is working on a number of projects in fields including mega-event legacies, the future of events, the links between events and social connectivity and the potential impacts of climate change on the events sector.
Gürhan Aktaş is a professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management and tourism marketing. He has authored academic publications on marketing tourist destinations, visitor attractions and events, and is a co-editor of the International Case Studies in Tourism Series by Routledge.
Metin Kozak holds a PhD in Tourism from Sheffield Hallam University, UK. He has contributed a wide range of articles, conference papers and over 30 books. He has been involved in several national and international research projects, particularly with his partners based in Europe, Asia and the US. He received the EFQM Ph.D. Thesis Award and a number of conference paper awards. His research interests entail marketing and consumer behaviour in an interdisciplinary context. He is currently affiliated with Faculty of Communication at Kadir Has University, Istanbul, Türkiye.
