About the Book
Design and Designing will provide the reader with a very broad and critical understanding of what is an essentially practical subject. Designing today is less a craft and more a part of the knowledge economy. It's all about knowing how to acquire knowledge and how to creatively apply it.
Design and Designing covers the design process, modelling and drawing, working with clients, production and consumption, sustainability, professional practice and design futures. Chapters are written by expert teachers and practitioners from around the globe, each aiming to present an accessible and engaging overview of their part of Design. Chapters are illustrated with a wide range of images and information boxes, which extend or highlight key material. Each section concludes with a Design Project, a hands-on activity for the reader.
Design and Designing covers the full range of the subject from graphic communication, to product design, to fashion and games design, setting all in their aesthetic, ethical and social contexts. The aim is for the reader to learn from today's best practice and best thinking, to develop a critical sense, to become the designers of tomorrow.
Table of Contents:
Introduction
SECTION 1: THE DESIGN PROCESS
Section Introduction
1. The Passport to Practice, Michael Tovey, Coventry University, UK
2. Design Thinking, Maureen Carroll, Leticia Britos & Shelley Goldman, Stanford University, USA
3. Problem Finding and Problem Solving, Tatjana Leblanc, Université de Montréal, Canada
4. Designing Design, Alison McKay, University of Leeds, UK
Design Project 1
SECTION 2: MODELLING, DRAWING AND COMPUTING
Section Introduction
5. Models of Design and Models in Design, Jack Ingram, Birmingham City University, UK
6. Why do Designers Draw?, Mario Minichiello & Liz Anelli, Birmingham City University, UK
7. Computer Aided Design: Past, Present, Future, Jonathon Allen & Paul Kouppas, University of Western Sydney, Australia
8. Designing Berlin, David Heathcote & Dorothea Strube, Design authors, UK/Germany
Design Project 2
SECTION 3: DESIGNING FOR PEOPLE
Section Introduction
9. User-centered Design, Barbara Millet & Patrick Patterson, Texas Tech University, USA
10. Design Semiotics, Bob Eves, Bournemouth University, UK
11. Designing for Mood, Randall Teal, University of Idaho, USA
12. Ethics and Design: I Can but Should I?, Bryce T J Dyer, Bournemouth University, UK
Design Project 3
SECTION 4: BUSINESS, MARKETS AND CLIENTS
Section Introduction
13. The Business of Design, Stephen Peake, The Open University, UK
14. The Design Brief: Are You Listening?, Andrew Collier, Director, SMC Design, UK
15. Designing for Markets, Richard Woolley, Land Rover, UK
16. Creative Analysis in Packaging Design, Luiz Gomes & Ligia Medeiros, Universitário Ritter dos Reis, Brazil
Design Project 4
SECTION 5: SUSTAINABLE DESIGN AND DESIGNING
Section Introduction
17. Old Materials, New Materials, Terence Kavanagh, Loughborough University School of the Arts, UK
18. Designing for Life Cycles, Philip A Davies, Aston University, UK
19. Is Sustainable Design Viable?, Tom Greenwood, Strategist, Scamper Branding, UK
20. Eco-intelligence: Designing for the Real World, Emma Dewberry, The Open University, UK
Design Project 5
SECTION 6: THE PROFESSIONAL PRACTICE OF DESIGN
Section Introduction
21. Building Bridges to New Realms, Brigid O'Kane, University of Cincinnati, USA
22. User-centered Collaboration in Graphic Design, Sharon Helmer Poggenpohl, Designer & Author, USA
23. The Importance of Detail Design, Clyde Millard, Designer, UK
24. Developing Your Intellectual Property, Claire Howell, Barrister & Senior Lecturer in Law, Aston University, UK
Design Project 6
SECTION 7: DESIGN FUTURES
Section Introduction
25. Games Design and the Importance of Narrative, Michele D. Dickey, Miami University, Ohio, USA
26. Complexity: What Designers Need to Know, Theodore Zamenopoulos & Katerina Alexiou, The Open University, UK
27. Managing Design: A Roadmap to a Career, Jon Hewitt, Designer, UK
28. The Future of Design and Designing, Steve Garner, The Open University, UK & Chris Evans, Aston University, UK
Design Project 7
Endnotes
Bibliography
Index
About the Author :
Steve Garner is Professor of Design at The Open University, UK and has led some of the UK's most successful design courses.
Chris Evans has 20 years' design and management experience with major companies and leads the teaching of Design at Aston University, Birmingham, UK.
