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Home > Business and Economics > Business and Management > Sales and marketing > Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization
Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization


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About the Book

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Table of Contents:
Chapter - 00: Introduction; Section - ONE: Fighting the war at retail; Chapter - 01: Getting ready for battle; Chapter - 02: Skill set of your management team; Chapter - 03: Mastering the fundamentals of warfare; Section - TWO: Planning and initiating your battle strategy; Chapter - 04: Components of your strategy; Chapter - 05: Preparing for combat; Chapter - 06: Training your troops; Chapter - 07: Planning your combat strategy; Section - THREE: Executing the strategy; Chapter - 08: Communicating and monitoring the strategic plan; Chapter - 09: Planning and executing tactics and special projects

About the Author :
Paul J Russell is a results-oriented visual merchandising and retail-marketing executive, with a comprehensive background in developing and executing integrated consumer-focused programmes for manufacturers such as Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award-winning concepts for Super Bowl XXXI, The Reebok Cup and the Olympic Games and has provided consulting services to speciality retailers such as Universal Studios, Hansgrohe Inc, Jos A Bank Clothiers and Britches of Georgetown. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards.

Review :
"At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide." "Russell is clearly a details man. And that is what makes this book so good. He spells out step by step what you need to do to ensure that a £20 store visit by a field sales merchandiser adds value." "This is a great map book for excellent display - and if you are in the market for such a guide, I warmly recommend it." "a practical merchandising book that can help us all be better retailers" "Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience, this could be required reading for even the most junior of retail employees. Will serve its professional audience well."


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Product Details
  • ISBN-13: 9780749478995
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 242 mm
  • No of Pages: 288
  • Sub Title: Developing a National In-store Strategy Using a Merchandising Service Organization
  • Width: 163 mm
  • ISBN-10: 0749478993
  • Publisher Date: 03 Mar 2016
  • Binding: Hardback
  • Language: English
  • Spine Width: 20 mm
  • Weight: 581 gr


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