Clean Tech Clean Profits by Adam Jolly at Bookstore UAE
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Home > Business and Economics > Business and Management > Business and the environment; ‘green’ approaches to business > Clean Tech Clean Profits: Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy
Clean Tech Clean Profits: Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy

Clean Tech Clean Profits: Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy


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About the Book

The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured how we generate power, conserve water and manage waste. But talk of an 80% cut in carbon emissions remains an extraordinarily ambitious goal, particularly when new economic powers like China and India are added to the equation. Ideas for switching to a low-carbon world are bound to take numrous forms: they could be new breakthroughs or a re-working of existing techniques; a flash of insight or a response to regulatory or consumer pressure. For businesses, the challenge is to find a way of commercializing these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest. Clean Tech, Clean Profits is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market. Drawing on a wide range of expertise and experience in strategy, technology, branding, intellectual property, design and finance, it provides clear insight on how companies can best position themselves for the growth in the clean techindustry.

About the Author :
Adam Jolly is a business writer and editor, specialising in the management of growth, innovation, technology and risk. He has produced titles for many of Britain's leading business organizations, and his work appears regularly in the national press. He is the consultant editor of The Growing Business Handbook and The Handbook of European Intellectual Property Management, both published by Kogan Page.

Review :
"Clean Tech, Clean Profits is a refreshing surprise. Filled with facts on the impact of our lifestyles on the planet's resources, the book illustrates how business can incorporate clean technology principles into their operations, and commercialise new products and procedures which will improve eco-efficiency. Quality World, March 2011"


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Product Details
  • ISBN-13: 9780749461171
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Height: 248 mm
  • No of Pages: 256
  • Sub Title: Using Effective Innovation and Sustainable Business Practices to Win in the New Low-carbon Economy
  • Width: 178 mm
  • ISBN-10: 0749461179
  • Publisher Date: 03 Aug 2010
  • Binding: Hardback
  • Language: English
  • Spine Width: 22 mm
  • Weight: 700 gr


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