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Home > Business and Economics Books > Business and Management > Management and management techniques > The Strategy Reader
The Strategy Reader

The Strategy Reader


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About the Book

Made up of many classic articles, this popular Strategy Reader provides a remarkable overview of continuing debates in the field of strategic management. In an extended introduction, the editor gives an overview of the development of the field of strategic management. Introductions to each section explain the thinking in each article. The second edition retains many of the classic readings from the previous edition, including those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Teece, Pascale, Bartlett and Ghoshal, Shapiro, Hitt and Ireland, Miller, and Birkinshaw. Topics covered by these new readings include ethics in strategy, corporate social responsibility, dynamic capabilities, managing strategic change, modularity in products and organisations, corporate parenting, diversification and performance, strategic alliances, evolution of the transnational, chaos/complexity theory and strategic failure. Designed to be used with any major textbook, The Strategy Reader will provide the basic structure for any course in strategic management. It will appeal to students and to managers seeking to broaden their understanding of the strategic issues facing their organization.

Table of Contents:
THE STRATEGY READER (2nd edition) 2004 Editor: Susan Segal-HornCONTENTSIntroduction - editor - The Development of Strategic Management Thinking (10 pp. ) Part 1 - What Is Strategy? - editor's intro (3 pp. ) 1 - Of strategies, deliberate and emergent - Henry Mintzberg & James Waters 2 - Strategy as stretch and leverage - Gary Hamel & CK Prahalad 3 - What is strategy? - Michael Porter Part 2 - The Context of Strategy? - editor's intro (3 pp. ) 4 - How much does industry matter? - Richard Rumelt 5 - Strategic Planning as if Ethics Mattered - Larue T. Hosmer 6 - Governance/CSR article 7 - On the limits of a firm-based theory to explain business networks: the Western bias of neo-classical economics - Nicole Woolsey Biggart & Gary Hamilton 8 - The Art of Standards Wars - Carl Shapiro & Hal R. Varian Part 3 - The Resource-Based View of Strategy - editor's intro (3 pp. ) 9 - The core competence of the corporation - CK Prahalad & Gary Hamel 10 - The resource-based theory of competitive advantage: implications for strategy formulation - Robert Grant 11 - Strategic assets and organisational rent - Raphael Amit & Paul Schoemaker 12 - Dynamic Capabilities & Strategic Management - David J. Teece, Gary Pisano & Amy Shuen Part 4 - Connections Between Strategy, Structure and Process - editor's intro (3 pp. ) 13 - The structuring of organisations - Henry Mintzberg 14 - Creating a sense of mission - Andrew Campbell & Sally Yeung 15 - Managing Strategic Change - Strategy, Culture & Action - Gerry Johnson 16 - Strategic Product Creation: Managing New Interactions of Technology, Markets & Organisations - Ron Sanchez Part 5 - Developing Corporate and International Strategy - editor's intro (3 pp. ) 17 - Corporate Strategy & Parenting Theory - Michael Goold, Andrew Campbell & Marcus Alexander 18 - Related Diversification, Core Competences & Corporate Performance - Constantinos C. Markides & Peter J. Williamson 19 - Global strategy: an organising framework - Sumantra Ghoshal 20 - Beyond the M-form: towards a managerial theory of the firm - Christopher Bartlett & Sumantra Ghoshal 21 - Developing & Managing Strategic Alliances, Building Social Capital and Creating Value' Michael A. Hitt, R. Duane Ireland & Michael D. Santoro 22 - The internationalisation of service firms - Susan Segal-Horn 23 - Entrepreneurship in Multinational Corporations: the Characteristics of Subsidiary Initiatives - Julian M. Birkinshaw Part 6 - The Dynamics of Strategy - editor's intro (2 pp. ) 24 - The Icarus Paradox - Danny Miller 25 - Surfing the Edge of Chaos - Richard T. Pascale

About the Author :
Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).


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Product Details
  • ISBN-13: 9780631209003
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Blackwell Publishers
  • Height: 234 mm
  • Returnable: N
  • Width: 155 mm
  • ISBN-10: 063120900X
  • Publisher Date: 30 Oct 2000
  • Binding: Hardback
  • Language: English
  • Weight: 879 gr


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