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Home > Business and Economics Books > Business and Management > E-commerce: business aspects > Strategic Management of e-Business
Strategic Management of e-Business

Strategic Management of e-Business


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About the Book

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

Table of Contents:
Preface to the second edition.Preface to the first edition.About the Author.Chapter 1. Introduction to E-Business.Chapter 2. The Basics of E-Business Technology.Chapter 3. The Markets for Electronic Commerce.Chapter 4. E-Marketing.Chapter 5. The Economics of E-Business.Chapter 6. Analysing the Industry Impacts of E-business.Chapter 7. Developing an E-Business Strategy.Chapter 8. Implementing an E-Business Strategy.Chapter 9. Public Policy Issues.Chapter 10. Future Trends.

About the Author :
Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.


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Product Details
  • ISBN-13: 9780470870730
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Edition: Revised edition
  • Language: English
  • Spine Width: 22 mm
  • Width: 190 mm
  • ISBN-10: 0470870737
  • Publisher Date: 08 Oct 2004
  • Binding: Paperback
  • Height: 237 mm
  • Returnable: N
  • Weight: 714 gr


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