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Home > Medicine & Health Science textbooks > Veterinary medicine > Veterinary medicine: large animals > Communication in Poultry Grower Relations: A Blueprint to Success
Communication in Poultry Grower Relations: A Blueprint to Success

Communication in Poultry Grower Relations: A Blueprint to Success


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About the Book

Communication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the "how to" format in which this book details the relationship process so a company and its growers can implement the procedures discussed. The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the five phases of change to successfully implement the improvements in the company-grower working relationship.

Table of Contents:
Acknowledgments; Introduction; Where we are is from where we came; Inverting the pyramid; Creating a grower-relations corporate culture; Moments of truth - The keys to successful working relationships; Growers speak to the issue of creating the ideal company-grower working relationship; knowing what needs to be known; Making decisions closer to the grower; Implementing the WOW! factor; Building bridges on the way to grower relations; Leading change; Integrating the parts to make the whole; How to Contact the Author; Appendix A: Growere Relation Survey; Appendix B: Delmarva Survey; Appendix C: Flock Services Report; Appendix D: Excellence in Grower Relations; Appendix E: What Can Be Done to Create a WOW!?; Appendix F: Poultry and Environmental Dialogue

About the Author :
Larry Cole, PHD, University of Oklahoma, is nationally recognized for his work in grower relations. He designed and provided a series of seminars on grower relations for the U.S. Poultry & Egg Association. He founded Cole Poultry Training Consultants and is the author of Frustration Is Your Organization’s Best Friend and over thirty articles on related topics.


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Product Details
  • ISBN-13: 9780470376720
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Sub Title: A Blueprint to Success
  • ISBN-10: 0470376724
  • Publisher Date: 25 Sep 2008
  • Binding: Digital (delivered electronically)
  • No of Pages: 243


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