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Home > Science, Technology & Agriculture > Other technologies and applied sciences > Other vocational technologies and trades > Hotel, hospitality and catering trades > How to Manage a Successful Catering Operation
How to Manage a Successful Catering Operation

How to Manage a Successful Catering Operation


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About the Book

(NAHB), National Association of Home Builders This is a new edition of a successful handbook which gives practical, indepth, step-by-step information of all facets of running a successful business. Written by a veteran in the culinary field, Manfred Ketterer defines the catering business as a profession and clearly distinguishes it from its restaurant counterparts. His invaluable advice will assist in organizing, planning, directing and controlling an efficient catering operation. With added chapters on setting up a banqueting bar, computerization and off-premise catering this work offers a complete and thorough understanding of the various challenges a caterer must face in an ever changing and competitive market. This book should be of interest to catering professionals, hotel managers, restaurant owners and operators.

Table of Contents:
Section I: Overview. Advantages of the catering business. Financial and legal considerations. The on-premise catering operation. Section II: Sales. The banquet office. Selling and booking affairs. Developing and increasing sales. Agenda for weekly sales meetings. Section III: Functions and menus. Planning and pricing banquet menus. Package plans. The various types of parties and functions. weddings. The Bar Mitzvah. Showmanship. Section IV: Execution. Banquet organization and supervision. The catering kitchen and related areas. Banquet service. Setting up a banquet bar. Banquet serviceware. Banquet room furniture. Purchasing for volume catering. Section V: Options. Off-premise catering. Kisher and Kosher-style catering. Outside services. Computerized catering.


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Product Details
  • ISBN-13: 9780442006754
  • Publisher: Van Nostrand Reinhold Company
  • Publisher Imprint: Van Nostrand Reinhold Company
  • Edition: Revised edition
  • Language: English
  • Weight: 580 gr
  • ISBN-10: 0442006756
  • Publisher Date: /03/1991
  • Binding: Hardback
  • Height: 240 mm
  • Returnable: N
  • Width: 150 mm


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