Speaking Professionally by Alan Zaremba at Bookstore UAE
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Home > Business and Economics > Business and Management > Business communication and presentation > Speaking Professionally: A Concise Guide to Effective Business Presentations
Speaking Professionally: A Concise Guide to Effective Business Presentations

Speaking Professionally: A Concise Guide to Effective Business Presentations


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About the Book

SPEAKING PROFESSIONALLY is a concise text for those learning to prepare, deliver and analyze business presentations. Dr. Zaremba draws on more than 20 years' experience to offer a practical, application-oriented alternative to the basic 'how-to' products and the longer, more broad-based, theoretical texts. No other text currently on the market compares to this First Edition. SPEAKING PROFESSIONALLY also addresses one of the major challenges all students face when taking a speaking course: speech anxiety. Sample presentations with critiques help students apply and analyze what they learn. The text also covers business presentation skills; overcoming speech anxiety; communication principles and their application in the business environment; audience analysis and multicultural issues; crisis communication resources and organizations for business speakers; and more.

Review :
The book handles current issues in the world of communication and public speaking very thoroughly. Depth and breadth of writing [is] very impressive. Good extent of analysis without ever getting too bogged down in the language of rhetoric. Lots and lots of good, thought-provoking questions for good discussions. The overall quality of the writing is excellent for undergraduate and/or graduate level students. The chapter information is presented in a very readable, interesting, logical manner. Students have positively commented previously on the engaging writing style of the author.


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Product Details
  • ISBN-13: 9780324201376
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: South-Western
  • Language: English
  • Returnable: N
  • ISBN-10: 0324201370
  • Publisher Date: 01 Aug 2005
  • Binding: Paperback
  • No of Pages: 272
  • Sub Title: A Concise Guide to Effective Business Presentations


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Speaking Professionally: A Concise Guide to Effective Business Presentations
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