Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia [3 Volumes]

The book provides a comprehensive discussion of the major issues and events surrounding all American presidential elections, from the earliest years of the Republic through the campaign of 2008. Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia is an easy-to-use reference work designed to encourage students and anyone interested in democratic politics to undertake a greater understanding of this complex aspect of American political life. The three-volume work covers each presidential campaign in depth, examining a large number of related issues ranging from the use of social media in modern presidential campaigns to negative campaign ads and key slogans used in every presidential campaign. Volume One contains entries offering specific and focused information on issues, trends, factors, slogans, strategies, and other more detailed elements of presidential campaigning from the first stirrings of the American democratic process to the first decade of the 21st century. Volumes Two and Three provide chronological accounts of every presidential campaign since the ratification of the Constitution through the campaign of 2008, with Volume Two covering the campaign of 1788–89 to the campaign of 1908, and Volume Three covering the campaign of 1912 to the campaign of 2008.

Table of Contents:
Preface Introduction Guide to Related Topics Timeline of Presidential Campaigns, Significant Moments Volume 1: Slogans, Issues, Programs, Personalities, and Strategies Abortion Controversy ACORN Advance Agent of Prosperity Advance Person Ad Watches Affirmative Action Ailes, Roger All the Way with Adlai All the Way with JFK All the Way with LBJ All White Primary America First America for the Americans America Is Back, Standing Tall America Needs a Change American Exceptionalism American Party Americans for Prosperity Americans for Tax Reform Amnesty Issue Anti-Catholicism Are You Better Off Than You Were Four Years Ago? Astro-Turfers Attack Ads Australian Ballot Baby Boomers Back to Normalcy Ballot Roll-Off Banners, Political Battleground State "Bear in the Woods" Campaign Ad Beck, Glenn Better a Hole in the Shoe Than a Hole in the Head A Better Man for a Better America Bill Ayers Controversy Birther Blaine, Blaine, James G. Blaine, the Continental Liar from the State of Maine Bleeding Kansas Blogosphere Bloody Chasm Bloody Shirt Politics Blue State "Boston Harbor" Campaign Ad Bowling Alone Boys on the Bus Bread-and-Butter Issues Bridge to Nowhere Broadside Buckley v. Valeo Building the Bridge Building the Bridge to the 21st Century Bull Moose Party Butterfly Ballot Cable News Network (CNN) Campaign Ads Campaign Finance Reform Campaign Manager Caucus Chad Change We Can Believe In Character Issue Checkers Speech Chisholm, Shirley Civil Rights Issue Civil Service Reform Clean for Gene Club for Growth Comeback Kid Compassionate Conservatism Conservation Issue The Constitution and the Union, Now and Forever Coolidge or Chaos Country First CPAC (Conservative Political Action Conference) "Cross of Gold" Speech C-SPAN Culture War Currency Issue "Daisy Girl" Campaign Ad Debs, Eugene V. Declinism Dewey Gets Things Done Dial Groups DINO Direct Mail Dirty Tricks Don't Change Horses in Mid-Stream Don't Stop Thinking about Tomorrow Don't Worry, Be Happy Douglas and Johnson: The Union Now and Forever Down with King Caucus Do You Want John Quincy Adams Who Can Write, or Andrew Jackson Who Can Fight? Drill, Baby, Drill! DRM Drys Early Voting Earmark Editorial Page Endorsement Education Reform Issue "Eisenhower Answers America" Campaign Ad Election Assistance Commission (EAC) Empty Market Basket Energy Issue Exit Polling Extremism in the Defense of Liberty Is No Vice FactCheck.Org Faithless Elector Fifty-Four Forty or Fight Fireside Chat First in War, First in Peace 501(c) Groups 527 Groups Flip-Flop Campaign Ad Focus Groups Fool, Hypocrite, Criminal, Tyrant Four More Lucky Roosevelt Years Freedom and Clay Freedom, Freeman, and Fremont Free Homes for Free Men Free Media Free Silver Movement Free Soil, Free Labor, Free Speech, and Free Men Free State Issue Frontloading Front Porch Campaign Full Dinner Pail A Gallant Leader Gay Rights Issue Gender Gap Gennifer Flowers Scandal Get-Out-the-Vote (GOTV) Programs A Giant Sucking Sound Give 'em Hell, Harry Going Rogue Goldwater Conservative GOP Equals Gas, Oil and Petroleum The Great Communicator Great Society Speech Greeley & Brown—Amnesty Ground War Grover, Grover, All Is Over Grover, Grover, Four More Years of Grover, In He Comes, Out They Go, Then We'll Be in Clover Grover the Good Gun Control Issue Handbill Handlers Happy Days Are Here Again Harding and Prosperity Hard Money Harry and Louise Ads Have Another Cup of Coffee? Health Care Issue He Kept Us Out of War Help America Vote Act (HAVA) Honest Abe Hoopla Horse-Race Campaign Coverage A House Divided against Itself Cannot Stand I Like Ike Immigration Issue Imperialism In Your Guts, You Know He's Nuts In Your Heart, You Know He's Right Independent Advocacy Groups Infomercial Internet Campaigning Iran Hostage Crisis Isolationism Issue Ads I Still Believe in a Place Called Hope It's the Economy, Stupid Jackson and Reform Jackson Forever: Go the Whole Hog Jefferson, the Friend of the People Jim Crow Laws Joe the Plumber Keating 5 Scandal Keep Cool with Coolidge Keep the Ball Rolling Keynesian Economics King Caucus Korea, Communism, Corruption Larry King Live "Laughing at Agnew" Campaign Ad Law and Order Issue Leadership for the 60s Learn to Say President Willkie Let's Get America Moving Again Let the People Rule Libertarianism Liberty, Equality and Fraternity, Universal Amnesty and Impartial Suffrage Life Begins in '40 Lipstick on a Pig Literary Digest Poll Literature Drop Locofoco Log Cabin and Hard Cider Ma, Ma, Where's My Pa? Madly for Adlai Man from Appomattox Manifest Destiny Man of Destiny Man of the People The Man Who Made Us Proud Again Marriage Gap Maverick McGovern Fraser Reforms Mechanical Lever Voting Machine Media Consultant Media Event Median Voter Theory Mess in Washington Microtargeting Millennials Millions for Defense, But Not One Cent for Tribute Millions for Freedom, Not One Cent for Slavery Moral Majority MoveOn Mudslinging Mulligan Letters My Hat Is in the Ring NASCAR Dad Nast, Thomas National Bank Issue National Mail Voter Registration Form National Voter Registration Act of 1993 Nativism Issue Negative Campaigning Neoconservatives Netroots Nation Never Swap Horses in Midstream A New Covenant A New Deal New Freedom New Frontier New Media New Nationalism The Next Frontier Nixon's the One No Sectionalism No Third Term No Way, No How, No McCain Now More than Ever Nullification Issue Off Message Old Fuss and Feathers Old Hickory Opposition Research Paid Media Pamphlet Paraphernalia, Campaign Partisan Sorting Party-Building Activities Patriotism, Protection, and Prosperity Paula Jones Scandal Peace, Prosperity, and the Public Trust Peace through Strength Peace with Honor Peace without Surrender Perot, H. Ross Photo Opportunity Pinback The Plumed Knight Pocketbook Issue Political Cartoons Political Consultants Politics of Joy Politics of Personal Destruction Politiquera Polk, Dallas, Texas, Oregon and the Tariff of '42 Poll-Driven Campaign Poll of Polls Pollster Populists Posters, Political Poverty Issue Presidential Campaign Songs Presidential Coattails Presidential Debates Prohibition Issue Prosperity Issue Provisional Ballot Public Journalism Movement Public Office Is a Public Trust Pundit Purple State Push Polling Race Relations Issue Radio, Role in Presidential Campaigns Rail Splitter Rally, Campaign Rally Around the Flag Effect Read My Lips, No New Taxes Reagan Democrat Reality Check Rebuild with Roosevelt Red Meat Issue Red State Reform Party Reign of Terror Retail Politics Return Integrity to the White House Reverend Jeremiah Wright Controversy "Revolving Door" Campaign Ad RINO Robo-Calls Rock the Vote Rockefeller Republican Roorback Rum, Romanism, and Rebellion Rumpsey Dumpsey Runway to Change Safety, Solvency, Sobriety School Prayer Issue Secession Issue Security Mom Sewer Money Shall America Elect a Cocktail President? Silent Majority 16 to 1 Slavery Is a Moral, Social, and Political Wrong Slavery Issue Smith v. Allwright Soccer Mom Social Media Social Security Issue Sociotropic Voting Soft Money Soft News A Solid Man in a Sensitive Job Solid South Sore Loserman Sound Bite Sound Money Sour Grapes Voter Spin Doctor Square Deal Stagflation The Stakes Are Too High for You to Stay Home Stand Up for America Staying on Message Stimulus Bill Straight Ticket Voting Stump Speech Superdelegate Super PAC Super Tuesday Supply-Side Economics A Supreme Soldier—A Model President Surge and Decline Theory Surrogate Suspected Felon List Swiftboating Swing Voters Symbolic Racism Talking Head Campaign Ad Talking Points Talk Radio "Tank Ride" Campaign Ad Tariff Issue Tariff of Abominations TARP Tea Party Movement Teapot Dome Scandal Testimonial Campaign Ad There You Go Again Third Rail of American Politics This Time Vote Like Your Whole World Depended on It Tilden and Reform Time for Greatness Tippecanoe and Tyler Too Top of the Ticket Town Hall Meeting Event Tracking Poll Troopergate Trust Busting Issue Truth Squad Turn the Rascals Out! Twenty-Four-Hour News Cycle Undecideds United We Stand America A Uniter Not a Divider Valence Issue Values Voters Via Ovicipitum Dura Est Voodoo Economics Vote Grits and Fritz in '76 Vote or Die Vote Yourself a Farm Voting Eligible Population (VEP) Turnout Voting Reform Issue Voting Rights Act of 1965 Wag the Dog War and Peace Issue War in Europe, Peace in America War in the East, Peace in the West, Thank God for Woodrow Wilson War on Poverty Speech War Room We Are Going to Win This War and the Peace that Follows We Are the Ones We've Been Waiting For We Can Do Better Wedge Issue We Polked You in '44, We Shall Pierce You in '52 Wets We Want a Choice, Not an Echo What This Country Needs Is a Good Five-Cent Cigar Whip Inflation Now (WIN) Whistle-Stop Campaign Who but Hubert? Who Is Polk? Wide-Awake Clubs Willie Horton Ad Windsurfing Ad Win One for the Gipper Win the War Quicker with Dewey and Bricker W Is for Women With Tip and Tyler We'll Bust Van's Biler Women's Rights Movement Yearly Kos Convention Yes We Can Yes We Did You Never Had It So Good You're No Jack Kennedy Volume 2: Presidential Campaigns, 1788–89 to 1908 Campaign of 1788–89 Campaign of 1792 Campaign of 1796 Campaign of 1800 Campaign of 1804 Campaign of 1808 Campaign of 1812 Campaign of 1816 Campaign of 1820 Campaign of 1824 Campaign of 1828 Campaign of 1832 Campaign of 1836 Campaign of 1840 Campaign of 1844 Campaign of 1848 Campaign of 1852 Campaign of 1856 Campaign of 1860 Campaign of 1864 Campaign of 1868 Campaign of 1872 Campaign of 1876 Campaign of 1880 Campaign of 1884 Campaign of 1888 Campaign of 1892 Campaign of 1896 Campaign of 1900 Campaign of 1904 Campaign of 1908 Volume 3: Presidential Campaigns, 1912 to 2008 Campaign of 1912 Campaign of 1916 Campaign of 1920 Campaign of 1924 Campaign of 1928 Campaign of 1932 Campaign of 1936 Campaign of 1940 Campaign of 1944 Campaign of 1948 Campaign of 1952 Campaign of 1956 Campaign of 1960 Campaign of 1964 Campaign of 1968 Campaign of 1972 Campaign of 1976 Campaign of 1980 Campaign of 1984 Campaign of 1988 Campaign of 1992 Campaign of 1996 Campaign of 2000 Campaign of 2004 Campaign of 2008 Appendix: Major Party Platforms: Selected Planks since 1840 Selected Bibliography Index

About the Author :
Robert North Roberts, PhD, is professor of political science at James Madison University, Harrisonburg, VA. He holds a bachelor's degree, master of public administration, juris doctor degree, and doctorate from Syracuse University. Scott John Hammond is professor of political science at James Madison University. He holds a master's degree and doctorate from Claremont Graduate University. Valerie A. Sulfaro is professor of political science at James Madison University. She holds a master's degree and a doctorate in political science from the University of South Carolina.

Review :
This work reminds us that presidential campaigns are fundamentally about the act of persuasion and marketing of easily digestible ideas for public consumption. The encyclopedia also reminds the reader that this has always been true; only the modes of delivery have changed. For these reasons, this work is highly recommended. For persons interested in the American political system, this captivating set presents useful information in all three volumes. . . . This spellbinding three-volume set is hard to set aside. It will be a valuable asset for all university and college reference departments and for researchers. Summing Up: Highly recommended. The authors of this set have constructed an easy-to-use, readable encyclopedia that assists students and those seeking to inform themselves in the field of the peaks and pitfalls of a presidential campaign. . . . Overall, this set is a useful addition to high school and public library collections seeking to boost civics materials. A comprehensive research tool for college students and other users who are interested in political history.