Buy Culture and Positioning as Determinants of Strategy
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > International business > Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personality on decisions of how and where to compete. Operational positioning is an exercise in communication that concentrates on perception and image. The book suggests that the principal drivers of strategic positioning play a fundamental role in the determination of strategy at all levels and play a pivotal role in differentiating competitors and generating competitive advantage. In particular, strategic positioning requires awareness and sometimes adjustment and changes in an organization's culture rather than just the cosmetic approach sometimes sought through promotion, advertising and communications plans.

Table of Contents:
List of Tables and Figures Preface PART I: PRELUDE Context and Rationale The way things are now An age of advertising A paradox of success and failure A complicity of purpose A plan of the book Structure of the book PART II: LITERATURE REVIEW Segmentation, Targeting and Positioning Segmentation Targeting Positioning A strategic role for positioning A few thoughts about STP Positioning A strategic approach to positioning Positioning and differentiation The source of strategic positioning Positioning as personality Personality as a driver of strategic positioning Further thoughts about positioning Organizational Culture and Positioning: the Link to Strategy Organizational culture Vision and mission Culture and the family business Change The link to strategic positioning Positioning as a determinant of strategy Some concluding remarks Reports from Contemporary Business The source of identity in the organization A sense of identity in the marketplace Personality and the way forward The ability to compete Implicationist Comment PART III: RESEARCH DESIGN AND METHODOLOGY In Pursuit of the Paradigm Methodological approach A framework for collecting and analysing empirical material Use and selection of a case study Method of application to the case study Ethics and responsibilities of the qualitative approach Reflexivity and representational style Validity and reliabilty of phenomenological research methods Triangulation Methodology of triangulation Findings and implications PART IV: A CASE STUDY Parteisch International and Parteisch UK: A Tale Introduction In the beginning First meeting with UK Managers Early days Travels around Europe An unexpected departure The remnants of the board The lost board: If you don't know where you are going, any road will do Sell these! Times are changing A welcome departure What the customers think A new way forward - or is it the old way? A clear statement of the way forward The new way Restructure Parteisch UK Some closing remarks PART V: A CONCEPTUALIZATION OF POSITIONING AND CULTURE AS A DETERMINANT OF STRATEGY Conceptualization of the Case Study An overview of the case study Positioning and strategy: some propositions Manifestations of strategic positioning The source of strategic positioning Positioning and culture as a determinant of strategy Closing comment and conceptual summary Triangulation Sales perceptions of sales staff Discussion about sales perceptions Concluding remarks Market and customer perceptions in the UK Discussion Concluding remarks Senior manager perceptions Evaluation and validation of propositions PART VI: FINALE Discussion and Conclusions Summary Overview Positioning as personality Positioning and strategy Positioning and change Positioning - past, present and future Positioning and culture as a determinant of strategy Implications for marketing management Future research In a nutshell

About the Author :
TONY ELLSON is a lecturer in marketing and strategy at Cardiff Business School of Cardiff University. As a professional manager and industrial consultant holding executive board positions in European and UK companies over the past thirty years, he has extensive strategic and operational marketing experience. He strongly endorses an active partnership between academic scholars and practicing managers to achieve resonance between practice, research and theory.

Review :
'This book deserves widespread reading.' - Arch Woodside, Professor of Marketing, Carroll School of Management, and Editor-in-Chief, Journal of Business Research


Best Sellers


Product Details
  • ISBN-13: 9780230509818
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Language: English
  • ISBN-10: 0230509819
  • Publisher Date: 16 Mar 2004
  • Binding: Digital (delivered electronically)
  • Sub Title: Personality and the Business Organization


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
Palgrave MacMillan -
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!