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Home > Mathematics and Science Textbooks > Science: general issues > Popular science > Social: Why our brains are wired to connect
Social: Why our brains are wired to connect

Social: Why our brains are wired to connect


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About the Book

Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s. Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed to respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social. The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform? Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education?

Table of Contents:
Preface Part One: Beginnings 1: Who Are We? 2: The Brain's Passion Part Two: Connection 3: Broken Hearts and Broken Legs 4: Fairness Tastes Like Chocolate Part Three: Mindreading 5: Mental Magic Tricks 6: Mirror, Mirror 7: Peaks and Valleys Part Four: Harmonizing 8: Trojan Horse Selves 9: Panoptic Self Control Part Five: Smarter, Happier, More Productive 10: Living with a Social Brain 11: Working with a Social Brain 12: Educating the Social Brain Epilogue

About the Author :
Matthew D. Lieberman is Professor at the Social Cognitive Neuroscience Laboratory at the University of California, Los Angeles.

Review :
This isn't just fascinating for its own sake. Lieberman has a social and political purpose. This is a compelling and thought-provoking book. Lieberman animates our grey matter as a frenziedly active kernel looking for ways to synchronize our reflexes with others. Matthew Liberman's book is good: it reads well, the structure is helpful and linear for the general-interest reader while also offering some depth for the detail-oriented bookworm or specialist. SOCIAL is the book I've been waiting for: a brilliant and beautiful exploration of how and why we are wired together, by one of the field's most prescient pioneers. This fascinating, beautifully written book brings the exciting research on our social nature and the brain to life


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Product Details
  • ISBN-13: 9780199645046
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Height: 236 mm
  • No of Pages: 384
  • Spine Width: 36 mm
  • Weight: 720 gr
  • ISBN-10: 0199645043
  • Publisher Date: 10 Oct 2013
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Why our brains are wired to connect
  • Width: 163 mm


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