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Business and Marketing for Engineers and Scientists

Business and Marketing for Engineers and Scientists


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About the Book

The central contention of this text is that the engineer or scientist requires management skills in order to be truly successful as a complete professional. This book, then, is for the undergraduate and professional engineer or scientist who wishes to have an understanding of modern business concepts and practice. Its distinctive feature is that it uses the readers' technical knowledge as an asset rather than disregarding it as a limitation. In this way business and technology are, viewed as integrated rather than distinct and the knowledge and enthusiasm of the engineer or scientist are effectively harnessed. Chapters are devoted to a comprehensive range of individual business topics (which include marketing, human resource management, operations management and finance) and powerful business models maintain the overview. The text uses numerous graphical illustrations which accords with the learning expectations of engineers and scientists. The text views the case study as the social science equivalent to the laboratory design experiment and case studies are employed throughout to develop business skills within technical environments. In line with the development of modern economies the text affords equal emphasis to services as to manufacturing. The text includes end of chapter questions which should further consolidate learning.

Table of Contents:
I Want to Be an Engineer; Business Environment; Technology Development - Creativity in a Risk Environment; Human Resource - Understanding People; Marketing and Sales; Operations; Procurement Chapter; Firm Infrastructure; Finance; Technology Development - Project Management and New Product Development; Human Resources - Managing People; The Engineer as Change Agent; Mission.


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Product Details
  • ISBN-13: 9780077078683
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Publishing Co.
  • Height: 246 mm
  • Width: 189 mm
  • ISBN-10: 0077078683
  • Publisher Date: 15 Feb 1994
  • Binding: Paperback
  • Weight: 7200 gr


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