Health Promotion Strategies and Methods, revised first edition

The second edition of this guide to health promotion has been revised and updated, and also incorporates updated information from the authors' "Health and the Media". It is intended to assist practitioners and students in learning to select, plan and implement successful health promotion programmes. Encompassing a wide range of health and disease topics, the strategies can be adapted to target individuals, groups and whole populations. The text adopts a process-driven approach to better explain the key principles, and the theory presented is supported by contemporary academic research and literature.

Table of Contents:
Towards Better Health. Health & Human Behavior. Focus on the Individual. Focus on Groups. Focus on Populations 1-Social Marketing & the Media. 2-Community Organization & Community Development. Focus on Populations. 3-Environmental Adaptations. Selecting the Right Strategies & Methods-What Works.

About the Author :
Garry Egger MPH PhD MAPs is the Director of the Centre for Health Promotion and Research in Sydney and an Adjunct Professor in Lifestyle Medicine at Southern Cross University in Lismore NSW. He has worked in clinical and public health since 1972, and has been a consultant to the World Health Organisation, Industry and several government organisations, as well as being involved in medical and allied health education. He is the author of 25 books, over 100 scientific articles and numerous popular press articles and appearances. Dr Ross Spark is the Director of the Tropical Public Health Unit Network for Queensland Health, based in Cairns, a position he has held since 1993. Ross has spent most of his career in northern Australia, primarily involved with tropical and Indigenous health issues. He was Senior Research Fellow in the School of Public Health at Curtin University in Perth from 1989-92 where he conducted health promotion research in the Kimberley region. Prior to that he spent five years as Director of Health Promotion Services with the Northern Territory Department of Health in Darwin. Ross has undergraduate degrees (B.Ed, B.A) from the University of Queensland, a Master of Science degree (in public health) from the University of Oregon and a PhD from the School of Public Health at Curtin University in Perth. He holds adjunct academic appointments as Associate Professor in the School of Public Health at Curtin University, the School of Population Health at the University of Queensland and the School of Public Health and Tropical Medicine at James Cook University. Ross has also consulted internationally in the Asia-Pacific region in the area of public health and health promotion for AusAID, the Secretariat of Pacific Communities and the World Health Organisation. James S.Lawson is Emeritus Professor and past Head of the School of Health Services Management at the University of New South Wales, Sydney, Australia. He has extensive experience as a clinician, particularly in the field of child health, and as a senior health service manager. He has been a hospital medical director, the head of a state health department and a director of a state health policy and planning division. He is an international health service consultant for the World Health Organisation and the Asian Development Bank. He has published widely. In 2003 he was made a Member of the Order of Australia 2003 for his service to medical administration and to the community, particularly through programmes aimed at health improvement. Professor Rob Donovan (PhD Psychology) is a registered psychologist. He holds the Cancer Council of WA Chair in Behavioural Research and is Director of the Centre for Behavioural Research in Cancer Control in the Division of Health Sciences at Curtin University. In 1974 he founded a market & social research company, which achieved a premier reputation in Australia and was acquired in 1998 by NFO-WorldWide. He has held marketing positions at the University of WA, Pace University, New York University and the University of Georgia, and has been a visiting scientist at the US Centers for Disease Control and Prevention in Atlanta, Georgia. He has over 30 years experience in conducting research and developing communication strategies to achieve belief, attitude and behavioural change for state and commonwealth governments, NGOs and national brand advertisers. He is (co) author of over 100 refereed journal articles and book chapters in psychology, health and marketing, and has (co) authored three books on health promotion, the media, and social marketing. In addition to behavioural aspects of cancer control, he has a diverse range of interests having served on the National Expert Advisory Committee on Tobacco (NEACT) and the Australian Health Ministers National Obesity Taskforce Scientific Reference Group, and is a member of the Western Australian Domestic Violence Campaign Advisory Committee and the World Anti-Doping Agencys Ethics and Education Committee.