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Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

Seduced by Success: How the Best Companies Survive the 9 Traps of Winning


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About the Book

The former COO of Microsoft reveals the secrets to staying great Success can be a serious business vulnerability! General Motors, IBM, Kodak, Rubbermaid-these are just a few examples of top companies that became complacent and bloated. To sustain their success, they should have been uncovering fresh approaches, improving their products and services, and staying lean and agile. In Seduced by Success, Robert Herbold shows you and your company how to become successful and stay that way by avoiding the nine biggest success traps. The book features multiple examples of successful companies that succumbed to problems as well as examples of companies that overcame them. This provocative, thought-leading guide explains why "defending yesterday" is a prescription for failure. You'll learn how and why both you and your organization must constantly experiment with new ideas, processes, and business models to remain relevant. The Nine Traps Every Successful Organization Must Avoid: Neglect: Sticking with yesterday's business model Pride: Letting products and services become second rate Boredom: Clinging to your once successful branding Complexity: Letting processes run the business Bloat: Losing agility Mediocrity: Allowing subpar performance to persist Lethargy: Nurturing a retirement home culture Timidity: Permitting turf battles and infighting Vagueness: Schizophrenic communication

Table of Contents:
Part 1: Sticking with yesterday’s Business Model Part 2: Allowing Your Products to Slip into Mediocrity Part 3: Clinging to Your Once Successful Branding After it Becomes State and Boring Part 4: Ignoring Your business Processes as They Become Cumbersome and Complex Part 5: Rationalizing Your Loss of Speed and Agility Part 6: Condoning Poor Performance and Letting Your State Employees Languish Part 7: Getting Lulled Into a Culture of Comfort, Casualness and Confidence Part 8: Not Confronting Turf Wars, In-fighting and Obstructions Part 9: Unwittingly Providing Schizophrenic Communications Part 10: the Key to Continual Success: A Questioning Attitude

About the Author :
Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.


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Product Details
  • ISBN-13: 9780071481830
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 231 mm
  • No of Pages: 336
  • Spine Width: 23 mm
  • Width: 157 mm
  • ISBN-10: 0071481834
  • Publisher Date: 16 May 2007
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 612 gr


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