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Strategic Analysis

Strategic Analysis


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About the Book

Strategic Analysis: A Guide to Practice is uniquely designed to bridge the theory-practice divide. The book presents the fundamentals of strategic management theory alongside methods of analysis. Analytical mehtods are then applied to the theoretical concepts to describe best practice. Students will be able to develop their skills with applciation exercises that allow them to practise the theories and analytical methods on real cases. The book contains a running case, "WineRidge", that allos the students to develop a comprehensive strategic analysis of a single organisation. Unlike traditional cases, WineRidge has been designed as a set of reports that mirrors the type of information from which an analyst would work. In an environment of KPIs, profit centres, devolved decision making, project organisations and new public sector management, graduates will soon find themselves making strategic decisions. Yet many educators increasingly feel that the traditional approach to teaching strategy (based on detailed theory education) does not translate into an ability to apply what is learned. Strategic Analysis: A Guide to Practice provides that vital link.

Table of Contents:
Strategic Analysis: A Guide to PracticePreface: Using this book1. The strategic analysis processDetermining current strategy2. Determining current strategyData analysis3. Resources, capabilities and the value chain4. Analysing resources and capabilities5. Business models6. Industry analysis7. PEST analysisPrioritisation of analyses8. Adding value to numbers9. Generating trends10. Tacit knowledge and expert bias11. Strategic knowledge systemsIntegration of analyses12. The dynamic SWOTDetermining preferred strategy13. Choosing competitive position14. Growth strategies15. Corporate strategies16. Strategy in an international contextGap analysis17. Formulating business strategy using gap analysis18. Strategic planning19. Managing the strategy development process20. Culture and strategic behaviour21. Managing strategic change22. Conclusion


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Product Details
  • ISBN-13: 9780070131569
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: McGraw-Hill Education / Australia
  • Height: 246 mm
  • Spine Width: 10 mm
  • Width: 190 mm
  • ISBN-10: 0070131562
  • Publisher Date: 20 Mar 2007
  • Binding: Paperback
  • Language: English
  • Weight: 415 gr


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