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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


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About the Book

Table of Contents:
Part 1 An overview of strategic retailing management: an introduction to retailing; strategic planning in retailing - owning or managing a business. Part 2 Situation analysis: retail institutions by ownership; retail institutions by retail strategy. Part 3 Selecting a target market and gathering information: identifying and understanding consumers; marketing research in retailing. Part 4 Choosing a store location: trading area analysis; site selection. Part 5 Managing a retail business: retail organization and human resource management; operations management. Part 6 Merchandise management and pricing: buying and handling merchandise; financial merchandise management; pricing in retailing. Part 7 Communicating with the customer: establishing and maintaining a store image; promotional strategy. Part 8 Planning for the future: integrating and controlling the retail strategy; planning by a service retailer; the changing environment of retailing.


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Product Details
  • ISBN-13: 9780023086410
  • Publisher: Prentice Hall (a Pearson Education company)
  • Publisher Imprint: Macmillan USA
  • Edition: Revised edition
  • Sub Title: A Strategic Approach
  • ISBN-10: 0023086416
  • Publisher Date: 01 Jan 1989
  • Binding: Hardback
  • Height: 260 mm
  • Weight: 700 gr


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Retail Management: A Strategic Approach
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